mardi 29 janvier 2008

Le prochain Camille et son point d’interrogation commercial

Peut-être y aura-t-il un test intéressant, ce printemps, avec la sortie de Music Hole, le nouvel album de Camille que la presse écoute depuis quelques jours (CD le 7 avril chez Virgin-EMI, puis quelque chose d’un peu exceptionnel prévu pour le Printemps de Bourges, et après son aventure panthéiste de l’été dernier). On va peut-être voir si les hypothèses sur le spé-popu se confirment – comme pour Le Fil, voir triompher dans les bacs une forme a priori trop pointue pour toucher le grand public, le grand public se laisser étourdir avec la même ivresse que les critiques… Autrement dit : le public est-il assez ouvert, assez pêchu, assez bien formé par l’iPodisation de la culture musicale de masse pour entrer dans ce grand maelström de formes, de textures, de couleurs vocales ?
Il y a le théorème de Rodéo, après tout : tout le monde croyait que Zazie n’avait fait plaisir qu’à elle avec cet album d’une noirceur, d’une audace, d’une franchise sans frein ; on pensait qu’elle ferait un petit tour avec son disque pour fans hardcore avant de repartir à Zen. Eh bien elle n’a vendu aussi bien aucun album, elle a rempli Bercy, elle a grimpé encore un étage dans la popularité.
Music Hole pourrait peut-être jouer ce jeu-là. Presque plus de paroles en français, et surtout pas dans la veine bobo auto-ironique du Fil. Oh, tout n’est pas en anglais ni dans l’exercice vocal abstrait : il y a le petit mantra « T’as posé tes pieds là où c’est hanté/T’as posé tes clefs là où t’étais bouclé » dans Home is Where it Hurts, la géniale météo marine de Waves (à propos, on réécoute volontiers
celle d’Arte)… Mais on est beaucoup dans les territoires de Lene Lovich, Anja Garbarek, Bobby McFerrin et évidemment Björk. On largue les amarres, on court de la candeur à l’extrême sophistication, de la spontanéité à la sur-production, du fa presto à la préméditation de laboratoire…
Une preuve de plus au fait que l’audace artistique consiste aussi à
brouiller les prédictions commerciales.

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